Press releases - Disruptive Technology Channels

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Disruptive announces GEAR4 – The new brand replacing PodGear to cover more than just iPod products

16th January, 2006

Disruptive’s new brand fuels growth for their hugely successful iPod accessories collection whilst enabling diversification into other product categories.

High Wycombe, UK, January 16th, 2006 – Disruptive Technology Channels, a UK-based distributor of consumer electronic products, and owner of the PodGear™ brand of iPod™ accessories, today announced the arrival of GEAR4 – The new brand name covering more than just iPod accessories.

Tom Dudderidge, managing director, Disruptive Technology Channels, commented: “The PodGear brand of accessories have become a hit around the world (now being sold in over 20 countries) and works brilliantly as an iPod accessories name, but is limiting in the way that it is so obviously iPod related. The move to GEAR4 is intended to enable other digital accessories to be sold along side the massively successful iPod collection, all under the same brand name - GEAR4.”

Dudderidge continued, “The transition from PodGear to GEAR4 should shift the great reputation we have built up for bringing exciting, stylish accessories to market over to the GEAR4 marque and negate the need to launch other additional brands from scratch. The result (GEAR4) will be a strong, flexible brand that will enable us (Disruptive Ltd) to diversify outside of iPod accessories and to grow our business into other categories.

This is a bold move, but we believe a logical step to ensure our brand and business are better equipped to supply customers the products they want under one trusted, forward thinking name.

GEAR4 launches offering 10 new iPod accessory products that will be available before the end of January. Amongst these will be some stunning new Video and nano leather cases and the new PocketParty micro speaker for iPod Video. There are plenty more exciting and unique products in the pipeline; all to be announced later in spring 2006.

New GEAR4 ranges

New non-iPod accessory products and ranges will be announced soon. Watch this space!

Website changes:

From today, www.podgear.net will be re-branded and work off the following url: www.gear4.com.

PodGear’s online store, www.podgearstore.com will also be re-branded and work off the url: www.gear4store.com.